Our Obsession with True Crime
The story of Diogo Alves, a 19th-century Portuguese serial killer, whose preserved head remains on display at the University of Lisbon’s...
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4 min read
The Need for a Villain
Three nights ago, I was jolted awake around 1 a.m. by the unmistakable voice of Adolf Hitler booming from my housemate's room. It was as...
2 min read
The Psychology of the Silk Dress
The story of the "Silk Dress Cryptogram" offers an interesting perspective on our fascination with problem-solving. The dress, dating...
5 min read
Marriage was a trap, but is it now?
How Metternich Used a Marriage to Take Down Napoleon Metternich, a clever politician from Austria, was a master at playing the long game....
2 min read
He was 15 minutes late so I left
In the past week I’ve left a client, and I left a date before it started. I left the client because they were hiding something for a...
1 min read
Data Analysis: LinkedIn Trends of the Week
Not sure what to post on LinkedIn this week? I looked at 8 top accounts and here's what's performing well: Maximum views: Quotes,...
5 min read
Anchoring Bias: How Understanding the First Offer Can Help Us Win Negotiations
Recently, I was on the hunt for a new car. I’d done my research and had a clear idea of what I wanted to spend, but when I walked into...
4 min read
5 Types of Leverage and How to Know if You Have Them
In business and sales, leverage refers to the strategic advantage or influence you hold that allows you to achieve favorable outcomes in...
3 min read
The Psychology Behind Not Being Forgiven
Forgiveness, defined as the process of letting go of resentment or vengeance toward someone who has harmed you, is a complex and deeply...
3 min read
The Psychology of Attachment - Limerance vs. Love
Introduction Attachment is a fundamental aspect of human psychology, influencing how we form and maintain relationships. This blog post...
7 min read
Why The Stanford Prison Experiment Was Stopped Early
As I’ve watched people in workplaces divide over political differences, I couldn’t help but be drawn to one of the most infamous studies...
3 min read
Summary of "Luke Belmar's Guide To Making Money Blew My Mind"
What you’ll know by the end: Three things you can do to be assured you’ll make money TRIFECTA of Money - Money is a lagging indicator of...
3 min read
How I 3x’ed my income in a year (in 5 steps)
I started my business one year ago, so the other day I was doing my financial planning for this upcoming year. When I calculated my...
2 min read
My TikTok got 483k views, here's why
Six days ago I started posting on TikTok 3x a day after a research phase. Now one of my videos has 483k views. My current process has...
5 min read
The Woman and the Well
Yesterday I sat in a room in the SIGA office in a small town called Salem, New Hampshire for their event with women in the building...
4 min read
I would have bought, but they made this mistake
I felt cheated this week at a paid online event. But I don't think they did it on purpose. Here's what happened, why I'm not going to buy...
3 min read
What makes people share content?
My name is Laura Mai and I was formerly a behavioral designed consultant (which is a fancy name for applied human psychology in UX and...
2 min read
How to Sell Anything by Tony Robbins *rare video
This week I found a gem of a video on YouTube from Tony Robbins. I found it valuable so I wanted to share my notes for those of you who...
1 min read
5x Your LinkedIn Impressions
Results on LinkedIn aren't possible If you're not taking control I grew my client's impressions from 280k average impressions a month to...
3 min read
How to Spot Emotional Conditioning in Marketing: 5 Step Guide
How do you feel when you think of trash? You probably don’t feel strongly, it’s gross but it’s just trash. Now let’s change the scenario....
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