What you’ll know by the end: Three things you can do to be assured you’ll make money
TRIFECTA of Money - Money is a lagging indicator of your ability to master these three areas
High Demand (gardening business in central NYC would be dumb)
Be the best (where there is demand there is competition)
*You don’t want to be hired for being the cheapest, you want to be hired for being the best.
Irreplaceable (copywriting is tough because anyone can replace you in 12 months)
All you’re doing as an employee, is selling your services to a business.
What is actually irreplaceable?
Best doesn’t always mean ‘best’ it can also mean
Fastest
Most convenient
Easiest to work with
High Demand
Trends - reacting to the moment
Narratives - riskier, trying to predict future, longer to play out
Being the best
Variables + Fixed Variables = Being the best
Variables (important for the job): Skills like fastest, best
Fixed variables (important for anything): reliable, on-time, organized, character
Businesses grow with you. You want to be the best because you want to know every aspect of the business. The business will grow with you. So the better you are, the better the business will be.
Your business is a reflection of you.
You can partner with people who are the best at something specific.
Irreplaceable
Reputation - makes you irreplaceable, people won’t want to replace you.
Cash - you can’t be bought.
Network/ relationships
What’s holding you back? Self Sabotage
“Death by 1,000 papercuts” - small habits build up
Grace first - we avoid this because we fear failure
Failure isn’t bad, failure "is".
STOP SABOTAGING - Break loop behaviors
The hamster wheel is a lie
Solve this by understanding the pain that comes with progress.
You will feel weak at the gym before you are strong
Make it so easy to win, that it feels difficult to lose
Don’t keep cake in your house on a diet.
If you have debt, don’t have a credit card.
Commitment
Commit to one thing. a goal.
Have one, most don’t
Make yourself do hard things
Don’t make yourself too comfortable
Without commitment you are a liar.
Every reaction has an equal and opposite reaction.
Focus on input over output.
Inputs:
Value
Customers - who am I going to take care of
Specificity: Where? How?
Outputs will tell you if what you have works.
LTV - Lifetime value over sale
Authenticity:
The body reacts to your emotions. There was a study that revealed...
Authenticity is the highest vibration your body can get to and has over 400x the frequency of love.
Authenticity is peace and truthfulness.
Faith without manifestation is dead
Ask for help. Don’t be prideful.
“Every Time someone tells me what their problem is, it makes me want to help them”
Everything is self-inflicted.
No one can take your wins the same way no one can take your losses.
The difference is they will want to.
First impressions matter
Traffic:
Paid traffic
For you
Explore
Pay platform
Ads
Content
Paid team
Repurpose
Affiliate
Platforms are burning money to keep users
Look for distribution opportunities - for example there is incentive on TikTok right now for creators to promote you because they get Tik Tok pay per view
Get off the hamster wheel - secure a monkey bar before you get off the wheel. Side hustles, clients, reduce costs. Focus on your goal.
Why people don’t get off the hamster wheel:
Most people are comfortable where they are
They don’t have defined purpose - longevity
They don’t understand it suck
Enjoy the journey. That is what is and will be interesting.
To access these notes as well as notes from other episodes head to: www.lauramaigainor.com/notime
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